How to Use Email Signatures for Branding & Lead Generation

Every email your employees send is an opportunity to reinforce branding and generate leads.
Yet, most companies don’t leverage email signatures effectively.
Here’s how to turn every email into a marketing tool.

1. Add a Call-to-Action (CTA)

Instead of a plain signature, include a CTA like:

• “Book a Free Demo” [Insert Link]
• “Join Our Webinar” [Insert Link]

2. Showcase Your Latest Content

Promote your newest blog post, case study, or news article.
Example:
“Download Our Free Guide: Mastering Email Signatures” [Insert Link]

3. Include Social Proof & Awards

Boost credibility by adding:

• Industry certifications or badges
• A customer testimonial or review link

4. Optimize for Mobile

Over 50% of emails are read on mobile, so:

• Keep text concise and readable.
• Use clickable links for easy access.
• Make sure your signature is compatible with different screen sizes, by making it responsive or by limiting the width of the signature to the mobile screen size limits.

5. Link to Social Media

Drive further engagement with your brand by linking to your business’ social media accounts,

In conclusion, email signatures are a free, untapped marketing tool.
With Signite, you can turn every outgoing email into a branding opportunity that can drive engagement and conversions.