5 Email Signature Mistakes You Must Avoid (And How to Fix Them)
Your email signature is more than just a closing line, it’s a branding and marketing opportunity.
Yet, many companies make critical mistakes which affect their perceived professionalism. Here are five common email signature errors and how to fix them.
Mistake 1: Inconsistent Branding
Different employees manually set up their own signatures, using varying fonts, layouts, or missing contact details.
With Signite you can centrally manage and deploy standardized, on-brand, company-wide email signatures quickly and with only a few clicks.
Mistake 2: Overloading with Too Much Information
Signatures with multiple phone numbers, excessive disclaimers, and 10+ social links clutter the
email and can lead to messages being blocked by email platforms’s built-in spam protections.
Gmail also limits signatures to 10k characters, limiting you further.
With Signite, you can turn fields on and off with a simple checkbox, choose between a number of template designs to find the most suited one for your need, and see the character count in the preview screen, allowing you to keep the signatures under Google’s character limit.
Mistake 3: Unoptimized Images & Logos
Blurry, stretched, or oversized logos make emails look unprofessional.
Signite’s image resize algorithm keeps your logo and banners optimized and ready for deployment, with an additional Retina screen support for higher definition visuals.
Mistake 4: Not Mobile-Friendly
Over 50% of emails are opened on mobile, yet many signatures don’t display responsively with screen sizes.
Signite provides pre-designed and tested signature templates able to be viewed perfectly on all screen sizes.
Mistake 5: Missing Clickable Links
A website URL that isn’t clickable means lost traffic.
Signite has designated website links, social media links and additional custom links, to make sure your links are always clickable.
In conclusion; A well-designed email signature reflects professionalism and boosts brand credibility.
Signite ensures consistency and ease of management for your entire team.
